We bring your products directly to mine buyers.
Boots on the Ground field visits, a mining supplier publication and monthly buyer updates—backed by practical marketing, photography and video production.
Great marketing gets seen.
Better marketing gets to the buyer.
Palmer Creative Group combines face-to-face mine supply outreach, consistent product visibility and professional creative work. We help industrial suppliers reach the right people—not simply reach more people.
01 / FIELD ACCESSBoots on the Ground
Regular mine-site visits, personal conversations and follow-up with mining maintenance decision-makers.
Explore the program ↗Supplier Magazine & Updates
Useful product listings and supplier stories supported by field distribution and a monthly Goldmine email.
See the publication ↗
03 / CREATIVE SALES TOOLSMarketing & Production
Customer insights, product photography, video, drone work and campaigns built around business objectives.
Explore creative support ↗
We go to the mines.
So your products get seen.
Mine supply is a relationship business. Through Boots on the Ground, Kevin Palmer visits mine maintenance departments across Manitoba, Northwestern Ontario and Northwestern Quebec, delivers supplier information and follows up when buyers express interest.
Relationships that lead to opportunity.
Figures reported by Palmer Creative Group in its Boots on the Ground case study; sales results have not been independently audited. Past results do not guarantee future outcomes. See the detailed case study ↗
ON THE
GROUND. SUPPLIER MAGAZINE CONCEPT COVER · REPLACE WITH CURRENT ISSUE
Your equipment deserves more than a one-time ad.
Put useful equipment and service information in front of mining maintenance teams through the Boots on the Ground supplier publication, recurring mine visits and the monthly Goldmine email.
- Show equipment, rebuilds, rentals and industrial services.
- Build familiarity through recurring field contact.
- Support listings with professional photography and video.
- Stay visible in monthly communications to the Goldmine Database.
Publication availability, participation terms and issue dates are confirmed directly with Palmer Creative Group.
From your shop to their mine site.
Understand your offering
We learn what you sell, rent, rebuild or service—and which customers matter most.
Create your message
We develop useful supplier information, photography and creative sales material.
Put it in the field
Your listing is presented through Boots on the Ground visits and relevant communications.
Follow up on interest
Relevant buyer interest becomes a conversation with you and your sales team.
The creative tools matter.
What they help you achieve matters more.
PCG combines customer research, marketing planning and commercial production. The goal is to make your products easier to understand, easier to remember and easier to evaluate.
Best-Customer Research & Marketing
Understand what customers value and build messages that speak to their needs.
Learn more ↗ 02 / IMAGERYIndustrial & Equipment Photography
Show buyers the machine, the application and the people behind it.
Learn more ↗ 03 / MOTIONVideo & Equipment Demonstrations
Demonstrate real capabilities with clear, compelling production.
Learn more ↗ 04 / AERIALDrone & Field Documentation
Give customers a wider view of industrial projects and operations.
Learn more ↗Have equipment or services mine buyers should know about?
Tell us what you offer, which mines you want to reach and what a good sales opportunity looks like for your company. We'll discuss whether Boots on the Ground, the supplier magazine or an integrated marketing program is the right fit.
